Today, marketing must be understood in a new sense that can be characterized as:Ģ0. Marketers often use the term _ to cover various groupings of customers.ġ9. Marketing is an organizational function includes the 4Psġ8. Improving the quality of life for consumersĭ. An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization.ī.
the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer valueġ7. monitoring the profitability of the company’s products and servicesĭ. developing marketing strategies to move the company forwardĬ. ………………… defined as all psychological, social and physical behaviour of potential customers as they become aware of, evaluate, purchase, consume and tell others about the product and servicesġ5. A philosophy that stresses customer value and satisfaction.ġ4. Sales Planning, Strategy and Implementationĭ. New product needs ideas, Developments, concepts and improvements.Ĭ. Advertising, Sales Promotion, Publicity and Public Relational activitiesī. ………….is the father of Modern Marketing.Ī. “Get out production, cut the price”- Philosophy by Henry Ford is an example of…ġ2. This of the following is not a type of Marketing Concept:ġ1. is want for specific product backed by on ability to payġ0. ……….are the form of human needs take as shaped by culture & individual personality.ĩ. Involves transfer of ownership of the goodsĨ.
Involves purchase from various sources & assembled at one place – involves creation & maintenance of the stock of goods purchased & …………. “Marketing is the activity, set of ……………… & processes for creating, communicating, delivering & …………… offerings that have value for customers, clients, partners & society.”ħ. ………… model is highly firm centric, where the firm believes that the competitive edge lies in its ability to innovate.Ħ. It’s a combination of quality, service & priceĥ. is the act of obtaining a desired object from someone by offering something in return.Ĥ. “Many people want BMW, only few are able to buy” this is an example of …ģ. “The concept of the marketing mix was developed by ‐‐‐‐‐‐‐‐‐.Ģ.